While products for ENBBA Naturals have been in development and testing since 2020, one styling gel has emerged as a winner to address some of the concerns presented by Embrace Natural Beauty Salon clientele. Clients who love to wear their hair in a hydrate and define a.k.a "wash and go" style were struggling to maintain curl definition during high humid climates.  Imagine the summer time filled with hopes of wearing your preferred style for more than a day or two.  When the ENBBA Naturals styling gel was presented as an option to add to the mix of botanical based water soluble products being used in the salon, it became a staple for several clients. They were able to maintain their washngo style a full week, still moist and well defined. When asked what they like most about the ENBBA Naturals styling gel they mentioned the firm hold, the definition, the way their curls look and feel, and the shine.

The ENBBA Naturals Styling Gel launched officially on June 4, 2023.  We later held a naming contest, where users were invited to participate by entering a name that best describes the gel. After 100 unique entries, the ENBBA community voted on the name Curl Embrace Holding Gel. Recent additions to the line up of styling gels are the Embrace the Base Light Hold Gel, Embrace the Base Medium Hold Gel and the Curl Embrace Softer Touch Holding Gel.